Michigan Medicine Airport Activation
The Michigan Medicine Airport Exhibit is an experiential exhibit located in the McNamara terminal of Detroit Metropolitan Wayne County (DTW) Airport, which also happens to be DTW’s largest and busiest terminal.
As this project’s lead Studio Designer, I collaborated with creative leads, project managers and client service to deliver over 30 printed assets including, hanging banners, window clings, and exhibit display panels.
Window Display
This massive 557.5" x 97.5" window cling design was adapted from concepting and reconstructed to be broken out and printed into 15 individual pieces, separated by 3 ½” mullions. Printed on 4C and spot white, the end result is a seamless, effective display that overlooks the entire activation.
Installation process
Final lookCeiling Banners
Final Look
Built at 50% Scale, these 60" x 102"
double-sided hanging banners live above the activation.
4C printed on white substrate.
Display Case Signage
The display case signage consisted of 15 individual panels, each delivering crucial information regarding the artifacts on display, as well
as the history of Michigan Medicine.
As studio designer, I oversaw the production and execution of all 15 printed panels.
When the client requested an alternative panel concept, I independently developed a design incorporating their feedback without compromising core creative integrity. The piece was selected for production and is currently on display.
original designredesign
Final Result
This project was the result of several months of development, planning, production & execution. The end result is a thoughtfully crafted and informative activation celebrating the vast history of innovation at Michigan Medicine.
The exhibit is now open at Detroit Metropolitan Wayne County Airport through Fall 2027!
Creative Director: Brent Fagerburg